*, *::before, *::after { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }

:root {
  --bg: #F5F4EE;
  --fg: #0E0E0E;
  --accent: #E23B2C;
  --accent-deep: #C42E20;
  --muted: #6E7A86;
  --ink: #1B1F26;
  --ink-2: #2A2F38;
  --surface: #FFFFFF;
  --paper: #F5F4EE;
  --line: rgba(14, 14, 14, 0.10);
  --line-strong: rgba(14, 14, 14, 0.18);
  --line-on-dark: rgba(245, 244, 238, 0.10);
  --line-on-dark-strong: rgba(245, 244, 238, 0.20);

  --f-display: "Space Grotesk", "Helvetica Neue", system-ui, sans-serif;
  --f-body: "Inter", "Helvetica Neue", system-ui, sans-serif;
  --f-mono: "JetBrains Mono", ui-monospace, "SF Mono", monospace;

  --ease-out: cubic-bezier(0.22, 1, 0.36, 1);
  --ease-out-soft: cubic-bezier(0.4, 0, 0.2, 1);
}

body {
  font-family: var(--f-body);
  font-size: 16px;
  line-height: 1.5;
  color: var(--fg);
  background: var(--ink);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

img { display: block; max-width: 100%; height: auto; }
svg { display: block; }

a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; border: 0; background: none; color: inherit; padding: 0; }

/* ============================================================
   STAGE — the dark room that frames the editorial card
   ============================================================ */
.stage {
  position: fixed;
  inset: 0;
  z-index: 0;
  background:
    radial-gradient(ellipse 80% 60% at 25% 20%, rgba(110, 122, 134, 0.32) 0%, transparent 60%),
    radial-gradient(ellipse 60% 50% at 80% 85%, rgba(27, 31, 38, 0.7) 0%, transparent 60%),
    linear-gradient(135deg, #1B1F26 0%, #0E0E0E 100%);
  pointer-events: none;
  overflow: hidden;
}

.stage__scaffold {
  position: absolute;
  inset: 0;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  grid-template-rows: repeat(2, 1fr);
  gap: 24px;
  padding: 48px;
  opacity: 0.18;
}

.stage__scaffold span {
  border: 1px solid rgba(245, 244, 238, 0.18);
  border-radius: 1px;
}

.stage__glow {
  position: absolute;
  top: 50%;
  left: 50%;
  width: 1400px;
  height: 900px;
  transform: translate(-50%, -50%);
  background: radial-gradient(ellipse, rgba(226, 59, 44, 0.07) 0%, transparent 65%);
  filter: blur(50px);
}

.stage__beam {
  position: absolute;
  top: -20%;
  left: 50%;
  transform: translateX(-50%);
  width: 2px;
  height: 140%;
  background: linear-gradient(180deg, transparent 0%, rgba(245, 244, 238, 0.06) 30%, rgba(245, 244, 238, 0.06) 70%, transparent 100%);
  filter: blur(1px);
}

/* ============================================================
   CARD — the centered editorial frame (frame-in-frame)
   ============================================================ */
.card {
  position: relative;
  z-index: 1;
  max-width: 1280px;
  margin: 56px auto;
  background: var(--paper);
  border: 1px solid rgba(245, 244, 238, 0.08);
  box-shadow:
    0 1px 0 rgba(245, 244, 238, 0.04),
    0 60px 120px -30px rgba(0, 0, 0, 0.7),
    0 0 0 14px rgba(14, 14, 14, 0.45),
    0 0 0 15px rgba(245, 244, 238, 0.04);
  overflow: hidden;
  animation: cardIn 900ms var(--ease-out) both;
}

@keyframes cardIn {
  from { opacity: 0; transform: translateY(20px); }
  to { opacity: 1; transform: translateY(0); }
}

/* ============================================================
   CHROME — top bar
   ============================================================ */
.chrome {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 22px 40px;
  border-bottom: 1px solid var(--line);
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  background: rgba(255, 255, 255, 0.4);
  position: relative;
  z-index: 5;
}

.logo {
  display: inline-flex;
  align-items: baseline;
  gap: 10px;
  font-family: var(--f-display);
  font-weight: 500;
  font-size: 17px;
  letter-spacing: -0.015em;
  text-transform: lowercase;
  color: var(--fg);
}

.logo__mark {
  color: var(--accent);
  font-size: 12px;
  display: inline-block;
  transform: translateY(-1px);
}

.logo__sub {
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  margin-left: 4px;
}

.nav {
  display: flex;
  align-items: center;
  gap: 26px;
}

.nav a {
  position: relative;
  padding: 6px 0;
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-2);
  transition: color 220ms var(--ease-out);
}

.nav a:not(.cta)::after {
  content: "";
  position: absolute;
  bottom: 0;
  left: 0;
  width: 100%;
  height: 1px;
  background: var(--fg);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 280ms var(--ease-out);
}

.nav a:not(.cta):hover { color: var(--fg); }
.nav a:not(.cta):hover::after { transform: scaleX(1); }

.cta {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  padding: 11px 18px;
  background: var(--accent);
  color: var(--paper);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  border-radius: 1px;
  font-weight: 500;
  transition: background 220ms var(--ease-out), transform 220ms var(--ease-out);
}

.cta:hover { background: var(--accent-deep); }
.cta:active { transform: translateY(1px); }

.cta__dot { font-size: 7px; opacity: 0.85; }

/* ============================================================
   HERO
   ============================================================ */
.hero {
  position: relative;
  display: grid;
  grid-template-columns: 1.45fr 1fr;
  grid-template-rows: auto auto;
  gap: 32px 56px;
  padding: 88px 40px 56px;
  min-height: 76vh;
}

.hero__copy {
  grid-column: 1;
  grid-row: 1;
  align-self: end;
  max-width: 640px;
  animation: rise 800ms var(--ease-out) 200ms both;
}

@keyframes rise {
  from { opacity: 0; transform: translateY(14px); }
  to { opacity: 1; transform: translateY(0); }
}

.hero__eyebrow {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  margin: 0 0 32px;
}

.hero__eyebrow span:nth-child(2) { color: var(--accent); }

.hero__headline {
  font-family: var(--f-display);
  font-weight: 500;
  font-size: clamp(42px, 6.8vw, 92px);
  line-height: 0.96;
  letter-spacing: -0.03em;
  margin: 0 0 36px;
  color: var(--fg);
}

.hero__headline br + br { display: block; }

.hero__lede {
  font-family: var(--f-body);
  font-weight: 400;
  font-size: 15px;
  line-height: 1.6;
  max-width: 44ch;
  color: var(--ink-2);
  margin: 0 0 32px;
}

.hero__meta {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

.hero__chip {
  display: inline-flex;
  align-items: baseline;
  gap: 6px;
  padding: 7px 12px;
  background: var(--surface);
  border: 1px solid var(--line);
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
  border-radius: 1px;
}

.hero__chip em {
  font-style: normal;
  font-family: var(--f-display);
  font-size: 12px;
  font-weight: 500;
  color: var(--fg);
  letter-spacing: -0.01em;
}

.hero__visual {
  grid-column: 2;
  grid-row: 1 / span 2;
  margin: 0;
  align-self: center;
  position: relative;
  background: var(--surface);
  padding: 28px 28px 0;
  border: 1px solid var(--line);
  animation: visualIn 1000ms var(--ease-out) 400ms both;
  overflow: hidden;
}

@keyframes visualIn {
  from { opacity: 0; transform: scale(0.97); }
  to { opacity: 1; transform: scale(1); }
}

.hero__visual-bg {
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 70% 60% at 30% 25%, rgba(226, 59, 44, 0.18) 0%, transparent 60%),
    radial-gradient(ellipse 80% 50% at 80% 100%, rgba(27, 31, 38, 0.06) 0%, transparent 60%);
  pointer-events: none;
}

.hero__visual img {
  position: relative;
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  filter: contrast(1.04) saturate(0.96);
}

.hero__caption {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  margin: 0 -28px;
  padding: 18px 28px;
  border-top: 1px solid var(--line);
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted);
  background: var(--surface);
  position: relative;
  z-index: 2;
}

.hero__pill {
  position: absolute;
  top: 16px;
  right: 16px;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 7px 11px;
  background: rgba(14, 14, 14, 0.85);
  backdrop-filter: blur(8px);
  color: var(--paper);
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  border-radius: 1px;
  z-index: 3;
}

.hero__pill-dot {
  width: 6px;
  height: 6px;
  background: var(--accent);
  border-radius: 50%;
  box-shadow: 0 0 0 3px rgba(226, 59, 44, 0.2);
  animation: pulse 2.4s ease-in-out infinite;
}

@keyframes pulse {
  0%, 100% { box-shadow: 0 0 0 3px rgba(226, 59, 44, 0.2); }
  50% { box-shadow: 0 0 0 6px rgba(226, 59, 44, 0.0); }
}

.hero__cue {
  grid-column: 1;
  grid-row: 2;
  align-self: end;
  display: inline-flex;
  align-items: center;
  gap: 14px;
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  padding-bottom: 4px;
  border-bottom: 1px solid var(--line);
  padding-bottom: 12px;
  width: max-content;
  animation: rise 800ms var(--ease-out) 600ms both;
}

.hero__cue-arrow {
  font-size: 14px;
  animation: nudge 2.2s ease-in-out infinite;
}

@keyframes nudge {
  0%, 100% { transform: translateY(0); }
  50% { transform: translateY(4px); }
}

.hero__tag {
  position: absolute;
  bottom: 24px;
  right: 40px;
  display: flex;
  flex-direction: column;
  align-items: flex-end;
  gap: 6px;
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  text-align: right;
}

.hero__tag span:first-child { color: var(--accent); }

/* ============================================================
   LADDER — the size index
   ============================================================ */
.ladder {
  padding: 88px 40px;
  border-top: 1px solid var(--line);
  background:
    linear-gradient(180deg, var(--paper) 0%, rgba(255, 255, 255, 0.4) 100%);
  position: relative;
}

.ladder::before {
  content: "";
  position: absolute;
  top: 0;
  left: 40px;
  right: 40px;
  height: 1px;
  background: linear-gradient(90deg, transparent 0%, var(--line-strong) 20%, var(--line-strong) 80%, transparent 100%);
}

.ladder__head {
  display: grid;
  grid-template-columns: 1fr 1.4fr;
  gap: 56px;
  align-items: end;
  margin-bottom: 64px;
}

.ladder__kicker, .how__kicker, .vitrine__kicker, .b2b__kicker {
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0 0 18px;
}

.ladder__title, .how__title, .vitrine__title, .b2b__title {
  font-family: var(--f-display);
  font-weight: 500;
  font-size: clamp(30px, 3.6vw, 48px);
  line-height: 1.04;
  letter-spacing: -0.025em;
  margin: 0;
  color: var(--fg);
}

.ladder__sub, .how__lede, .vitrine__sub {
  font-size: 14px;
  line-height: 1.6;
  color: var(--ink-2);
  margin: 0;
  max-width: 56ch;
}

.ladder__rail {
  list-style: none;
  margin: 0 0 56px;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  border: 1px solid var(--line);
  background: var(--surface);
}

.rung {
  position: relative;
  padding: 22px 18px 28px;
  border-right: 1px solid var(--line);
  transition: background 240ms var(--ease-out);
  cursor: pointer;
  text-align: left;
  background: transparent;
}

.rung:last-child { border-right: 0; }

.rung::before {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  height: 2px;
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 380ms var(--ease-out);
}

.rung:hover { background: var(--paper); }
.rung:hover::before { transform: scaleX(1); }
.rung:focus-visible { outline: 2px solid var(--accent); outline-offset: -2px; }

.rung[data-sku="micro"]::before { background: #E23B2C; }
.rung[data-sku="classic"]::before { background: #C98B3B; }
.rung[data-sku="designer"]::before { background: #4A6FA5; }
.rung[data-sku="mega"]::before { background: #6E7A86; }
.rung[data-sku="architect"]::before { background: #0E0E0E; }

.rung__num {
  display: block;
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 36px;
}

.rung__name {
  display: block;
  font-family: var(--f-display);
  font-weight: 500;
  font-size: 22px;
  letter-spacing: -0.015em;
  color: var(--fg);
  margin-bottom: 8px;
}

.rung__size {
  display: block;
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-2);
  margin-bottom: 4px;
}

.rung__ref {
  display: block;
  font-size: 12px;
  color: var(--muted);
  font-style: italic;
  margin-bottom: 28px;
}

.rung__price {
  display: block;
  font-family: var(--f-display);
  font-size: 19px;
  font-weight: 500;
  color: var(--fg);
  letter-spacing: -0.01em;
  margin-bottom: 4px;
}

.rung__lt {
  display: block;
  font-family: var(--f-mono);
  font-size: 9px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}

.ladder__stage {
  position: relative;
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  align-items: end;
  gap: 24px;
  height: 360px;
  background: linear-gradient(180deg, transparent 0%, var(--surface) 100%);
  border: 1px solid var(--line);
  padding: 32px 24px 0;
  overflow: hidden;
}

.ladder__axis {
  position: absolute;
  bottom: 24px;
  left: 24px;
  right: 24px;
  height: 1px;
  background: linear-gradient(90deg, var(--line) 0%, var(--line-strong) 50%, var(--line) 100%);
}

.ladder__img {
  position: relative;
  width: 100%;
  object-fit: contain;
  object-position: bottom center;
  filter: drop-shadow(0 12px 24px rgba(14, 14, 14, 0.12));
  justify-self: center;
  animation: float 6s ease-in-out infinite;
}

.ladder__img--micro { max-height: 18%; align-self: end; animation-delay: 0s; }
.ladder__img--classic { max-height: 32%; align-self: end; animation-delay: 0.3s; }
.ladder__img--designer { max-height: 48%; align-self: end; animation-delay: 0.6s; }
.ladder__img--mega { max-height: 72%; align-self: end; animation-delay: 0.9s; }
.ladder__img--architect { max-height: 100%; align-self: end; animation-delay: 1.2s; }

@keyframes float {
  0%, 100% { transform: translateY(0); }
  50% { transform: translateY(-3px); }
}

/* ============================================================
   HOW — production fact base
   ============================================================ */
.how {
  padding: 88px 40px;
  border-top: 1px solid var(--line);
  background: var(--surface);
  position: relative;
}

.how__head { margin-bottom: 56px; max-width: 760px; }

.how__lede { margin-top: 20px; }

.how__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}

.how__cell {
  background: var(--surface);
  padding: 32px 28px 36px;
  position: relative;
  transition: background 240ms var(--ease-out);
}

.how__cell:hover { background: var(--paper); }

.how__cell::after {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  width: 0;
  height: 1px;
  background: var(--accent);
  transition: width 380ms var(--ease-out);
}

.how__cell:hover::after { width: 100%; }

.how__num {
  display: block;
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 24px;
}

.how__cell h3 {
  font-family: var(--f-display);
  font-weight: 500;
  font-size: 20px;
  letter-spacing: -0.015em;
  margin: 0 0 14px;
  color: var(--fg);
}

.how__cell p {
  font-size: 13.5px;
  line-height: 1.6;
  color: var(--ink-2);
  margin: 0;
}

/* ============================================================
   VITRINE — catalogue scene
   ============================================================ */
.vitrine {
  padding: 88px 40px;
  border-top: 1px solid var(--line);
  background: var(--paper);
}

.vitrine__head { margin-bottom: 48px; display: flex; align-items: end; justify-content: space-between; gap: 32px; flex-wrap: wrap; }
.vitrine__sub { font-size: 13px; color: var(--muted); font-family: var(--f-mono); letter-spacing: 0.1em; text-transform: uppercase; }

.vitrine__grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  grid-template-rows: 240px 240px;
  gap: 14px;
}

.duck {
  position: relative;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  align-items: flex-start;
  padding: 20px;
  text-align: left;
  background: var(--surface);
  border: 1px solid var(--line);
  overflow: hidden;
  transition: transform 320ms var(--ease-out), border-color 240ms var(--ease-out), background 240ms var(--ease-out);
  isolation: isolate;
}

.duck::before {
  content: "";
  position: absolute;
  bottom: -10px;
  left: 50%;
  transform: translateX(-50%);
  width: 75%;
  height: 24px;
  border-radius: 50%;
  background: radial-gradient(ellipse, currentColor 0%, transparent 70%);
  opacity: 0;
  filter: blur(10px);
  transition: opacity 320ms var(--ease-out);
  z-index: 0;
}

.duck:hover::before { opacity: 0.55; }
.duck:hover { transform: translateY(-4px); border-color: var(--line-strong); }
.duck:focus-visible { outline: 2px solid var(--accent); outline-offset: 2px; }

.duck[data-sku="micro"] { color: #E23B2C; grid-column: span 2; }
.duck[data-sku="classic"] { color: #C98B3B; grid-column: span 1; }
.duck[data-sku="designer"] { color: #4A6FA5; grid-column: span 3; }
.duck[data-sku="mega"] { color: #6E7A86; grid-column: span 2; }
.duck[data-sku="architect"] { color: #0E0E0E; grid-column: span 4; grid-row: 2; }

.duck__num {
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  position: relative;
  z-index: 2;
}

.duck__name {
  font-family: var(--f-display);
  font-weight: 500;
  font-size: 28px;
  letter-spacing: -0.02em;
  color: var(--fg);
  position: relative;
  z-index: 2;
}

.duck__size {
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted);
  position: relative;
  z-index: 2;
}

.duck__img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  opacity: 0.28;
  transition: opacity 380ms var(--ease-out), transform 700ms var(--ease-out);
  z-index: 1;
  filter: saturate(0.9);
}

.duck:hover .duck__img { opacity: 0.62; transform: scale(1.06); }

/* ============================================================
   B2B — custom development
   ============================================================ */
.b2b {
  padding: 88px 40px 72px;
  border-top: 1px solid var(--line);
  background: var(--ink);
  color: var(--paper);
  position: relative;
  overflow: hidden;
}

.b2b::before {
  content: "";
  position: absolute;
  top: 0;
  right: 0;
  width: 50%;
  height: 100%;
  background: radial-gradient(ellipse at 100% 0%, rgba(226, 59, 44, 0.12) 0%, transparent 50%);
  pointer-events: none;
}

.b2b__head { margin-bottom: 56px; max-width: 760px; position: relative; }
.b2b__title { color: var(--paper); }
.b2b__lede { color: rgba(245, 244, 238, 0.72); margin-top: 24px; }

.b2b__grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--line-on-dark);
  border: 1px solid var(--line-on-dark);
  margin-bottom: 48px;
  position: relative;
}

.b2b__cell {
  background: var(--ink);
  padding: 28px 24px 36px;
  transition: background 280ms var(--ease-out);
  position: relative;
}

.b2b__cell:hover { background: #232830; }

.b2b__num {
  display: block;
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 24px;
}

.b2b__cell h3 {
  font-family: var(--f-display);
  font-weight: 500;
  font-size: 18px;
  letter-spacing: -0.01em;
  margin: 0 0 12px;
  color: var(--paper);
}

.b2b__cell p {
  font-size: 13px;
  line-height: 1.6;
  color: rgba(245, 244, 238, 0.62);
  margin: 0;
}

.b2b__foot {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
  flex-wrap: wrap;
  position: relative;
}

.b2b__quote-line {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(245, 244, 238, 0.5);
  margin: 0;
  max-width: 48ch;
}

.b2b__cta {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 16px 28px;
  background: var(--accent);
  color: var(--paper);
  font-family: var(--f-display);
  font-size: 14px;
  font-weight: 500;
  letter-spacing: 0.02em;
  border-radius: 1px;
  transition: background 220ms var(--ease-out), transform 220ms var(--ease-out);
}

.b2b__cta:hover { background: var(--accent-deep); }
.b2b__cta:active { transform: translateY(1px); }

.b2b__cta-dot { font-size: 8px; opacity: 0.85; }

/* ============================================================
   FOOTER
   ============================================================ */
.footer {
  display: grid;
  grid-template-columns: 1.6fr 1fr 1fr 1fr 1.1fr;
  gap: 32px;
  padding: 48px 40px 36px;
  background: #14171C;
  color: rgba(245, 244, 238, 0.6);
  font-family: var(--f-mono);
  font-size: 12px;
  border-top: 1px solid var(--line-on-dark);
}

.footer__brand {
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.footer__mark { color: var(--accent); font-size: 14px; }

.footer__word {
  font-family: var(--f-display);
  font-size: 17px;
  color: var(--paper);
  font-weight: 500;
  letter-spacing: -0.015em;
  text-transform: lowercase;
}

.footer__credo {
  font-family: var(--f-body);
  font-size: 12px;
  color: rgba(245, 244, 238, 0.5);
  font-style: italic;
  margin-top: 6px;
}

.footer__col { display: flex; flex-direction: column; gap: 8px; }

.footer__k {
  font-size: 9px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: rgba(245, 244, 238, 0.4);
  margin: 0 0 6px;
}

.footer a {
  color: rgba(245, 244, 238, 0.65);
  transition: color 200ms var(--ease-out);
}

.footer a:hover { color: var(--accent); }

/* ============================================================
   MODAL
   ============================================================ */
.modal[hidden] { display: none; }

.modal {
  position: fixed;
  inset: 0;
  z-index: 100;
  display: grid;
  place-items: center;
  padding: 24px;
}

.modal__backdrop {
  position: absolute;
  inset: 0;
  background: rgba(11, 11, 11, 0.85);
  backdrop-filter: blur(10px);
  animation: fade 280ms var(--ease-out) both;
}

@keyframes fade { from { opacity: 0; } to { opacity: 1; } }

.modal__panel {
  position: relative;
  width: min(960px, 100%);
  max-height: 90vh;
  overflow: auto;
  background: var(--paper);
  padding: 40px;
  animation: panelIn 420ms var(--ease-out) both;
  box-shadow: 0 40px 100px -20px rgba(0, 0, 0, 0.6);
  border: 1px solid var(--line);
}

@keyframes panelIn {
  from { opacity: 0; transform: translateY(20px) scale(0.98); }
  to { opacity: 1; transform: translateY(0) scale(1); }
}

.modal__close {
  position: absolute;
  top: 14px;
  right: 14px;
  width: 36px;
  height: 36px;
  display: grid;
  place-items: center;
  font-size: 22px;
  font-family: var(--f-mono);
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: 1px;
  transition: background 200ms var(--ease-out), color 200ms var(--ease-out);
  color: var(--fg);
}

.modal__close:hover { background: var(--accent); color: var(--paper); border-color: var(--accent); }

.modal__body {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 40px;
}

.modal__media {
  position: relative;
  background: var(--surface);
  border: 1px solid var(--line);
  padding: 24px;
}

.modal__img {
  width: 100%;
  aspect-ratio: 1;
  object-fit: cover;
  filter: contrast(1.02);
}

.modal__pill {
  position: absolute;
  top: 16px;
  left: 16px;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 7px 11px;
  background: rgba(14, 14, 14, 0.88);
  color: var(--paper);
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  border-radius: 1px;
}

.modal__kicker {
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0 0 12px;
}

.modal__title {
  font-family: var(--f-display);
  font-weight: 500;
  font-size: 38px;
  letter-spacing: -0.025em;
  margin: 0 0 16px;
  color: var(--fg);
  line-height: 1;
}

.modal__desc {
  font-size: 14px;
  line-height: 1.6;
  color: var(--ink-2);
  margin: 0 0 28px;
}

.modal__specs {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  margin: 0;
}

.modal__specs > div {
  background: var(--paper);
  padding: 14px 16px;
}

.modal__specs dt {
  font-family: var(--f-mono);
  font-size: 9px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--muted);
  margin: 0 0 6px;
}

.modal__specs dd {
  font-family: var(--f-display);
  font-size: 13px;
  font-weight: 500;
  color: var(--fg);
  margin: 0;
  letter-spacing: -0.01em;
}

/* ============================================================
   REDUCED MOTION
   ============================================================ */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
  .hero__visual, .hero__copy, .card, .ladder__img { animation: none !important; transform: none !important; opacity: 1 !important; }
  .hero__pill-dot { animation: none !important; }
}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 980px) {
  .vitrine__grid {
    grid-template-columns: repeat(4, 1fr);
    grid-template-rows: 220px 220px 220px;
  }
  .duck[data-sku="micro"] { grid-column: span 2; }
  .duck[data-sku="classic"] { grid-column: span 2; }
  .duck[data-sku="designer"] { grid-column: span 4; }
  .duck[data-sku="mega"] { grid-column: span 2; }
  .duck[data-sku="architect"] { grid-column: span 4; grid-row: 3; }
  .b2b__grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 720px) {
  .card { margin: 0; border: 0; box-shadow: none; }
  .stage { display: none; }
  body { background: var(--paper); }

  .chrome {
    padding: 14px 20px;
    flex-wrap: wrap;
    gap: 12px;
  }
  .nav { gap: 14px; flex-wrap: wrap; }
  .nav a:not(.cta) { display: none; }
  .logo__sub { display: none; }

  .hero {
    grid-template-columns: 1fr;
    padding: 48px 20px 40px;
    min-height: auto;
    gap: 28px;
  }
  .hero__visual { grid-column: 1; grid-row: auto; padding: 18px 18px 0; }
  .hero__headline { font-size: clamp(36px, 10vw, 56px); }
  .hero__cue, .hero__tag { display: none; }

  .ladder, .how, .vitrine, .b2b { padding: 56px 20px; }

  .ladder__head { grid-template-columns: 1fr; gap: 16px; }
  .ladder__rail { grid-template-columns: 1fr 1fr; }
  .rung { border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
  .rung:nth-child(2n) { border-right: 0; }
  .rung:nth-last-child(-n+2) { border-bottom: 0; }
  .rung__num { margin-bottom: 16px; }
  .rung__name { font-size: 18px; }
  .ladder__stage { grid-template-columns: repeat(5, 1fr); height: 240px; gap: 8px; padding: 16px 8px 0; overflow-x: auto; }

  .how__grid { grid-template-columns: 1fr; }
  .how__cell { padding: 24px 20px 28px; }

  .vitrine__grid {
    grid-template-columns: 1fr 1fr;
    grid-template-rows: repeat(3, 200px);
  }
  .duck[data-sku="micro"] { grid-column: span 1; }
  .duck[data-sku="classic"] { grid-column: span 1; }
  .duck[data-sku="designer"] { grid-column: span 2; }
  .duck[data-sku="mega"] { grid-column: span 1; }
  .duck[data-sku="architect"] { grid-column: span 2; grid-row: 3; }
  .duck__name { font-size: 22px; }

  .b2b__grid { grid-template-columns: 1fr; }
  .b2b__foot { flex-direction: column; align-items: flex-start; }

  .footer { grid-template-columns: 1fr 1fr; padding: 32px 20px; gap: 24px; }
  .footer__brand { grid-column: span 2; }

  .modal__body { grid-template-columns: 1fr; gap: 24px; }
  .modal__panel { padding: 24px; }
  .modal__specs { grid-template-columns: 1fr; }
  .modal__title { font-size: 28px; }
}